5 Factors That Determine the Cost and Value of Exterior Visualisation

Exterior visualisation is spectacular, when done well. It has many benefits and can add overall value to a project. A well-done exterior visualisation project offers a client a glimpse of the completed project within the landscape. It’s clear that this type of project is important to realtors, architects, and more, making exterior visualisation vital to the overall success of the project. 

And while you can hire more 3D rendering companies to do a satisfactory job with exterior rendering, if you’re looking for more of a wow factor, you’ll want to know ahead of time what you’re paying for and if they’re able to complete the job well. 

If you’re in the market of finding a 3D rendering company to complete your exterior visualisation process, here’s what to know about the factors determining cost and value. 

  1. Skill and experience. 

Sure, most people with an average level of understanding with photoshop could craft a mediocre exterior visualisation image. But you may end up with a finished piece that looks a bit more like the redone “Ecce Homo” than the 1930 original. If you want something realistic and accurate, you want to go to a company that is experienced. 

A skilled team will be more expensive, but they’ll also do a far superior job than the vast majority of people. Reviewing portfolios to see past work is a great way to determine if the selected firm is experienced enough to do the work well. 

The reputation of the 3D rendering company is also important to consider. Just because a company doesn’t have much of a reputation doesn’t mean they’re not worth the investment; they may just be too new to have a reputation. Understanding the risks of the company you’re taking on is important. 

  1. Size of the project. 

How big is the project? Is it a massive building in the middle of a large city? Or are you looking for an exterior visualisation for a smaller house? Perhaps it’s a housing estate project that needs exterior visualisation. Whatever the project, there will be different costs attached to each sized project, so being clear and upfront with the project size can really affect the overall cost. 

  1. Style of project. 

Is this piece postmodern? Baroque? High tech? Most 3D designs are more complex if the project is in a traditional style such as Neo-Gothic, just due to the extraordinary details required to make it look realistic and suitably accurate. More modern designs generally require fewer external details, and therefore may be less costly. 

  1. Customised elements. 

Like the previously mentioned style, customised elements can make or break a project. Most 3D rendering companies have an arsenal of premade details including lights and textures. If you’re looking for more customised details, then the overall cost  of your exterior visualisation will increase. At the same time, if you’re trying to sell your project based on unique, customised details, having these elements in the exterior visualisation can really pay off. 

  1. The angle and the view. 

How much landscaping detail are you looking for? If you’re looking for a simple, blurred background with a focus on the centerpiece, then your overall cost will be lower. Otherwise, a photorealistic environmental rendering is going to be considerably more expensive, but it’s also more bang for the proverbial buck. Overall, the more work a 3D artist has to do, the more expensive the project will be. 

This also applies to the angle of the exterior visualisation piece. While a general view is most popular, a birds eye view can be more expensive because of the details required to get it right. And speaking of details, are you looking for interior details to be visible from the windows? Again, the more details and work, the more expensive the overall project will be. At the same time, these small details can really increase the overall value of your project, making it a worthwhile investment. 

In conclusion, choosing an experienced 3D rendering artist may be expensive, but the effort, work, and time put into the project is worth the overall cost. An extremely detailed project will hold its value, making it worth the cost.