Before we begin listing our reasons why you should use property CGI for your marketing purposes, let’s first define what CGI stands for. CGI, or Computer Generated Imagery, replaces traditional image production methods. Instead of using a camera to photograph buildings, interiors, or furniture, property CGI allows you to create a high-quality virtual representation of these spaces. This technology enables us to produce realistic images of projects that may not even exist yet. Essentially, property CGI gives us the ability to visualise proposed projects and developments before they come to life. The possibilities are virtually endless for property developers, real estate professionals, and architectural visualisation projects.
So, why should you use property CGI in marketing? Every estate agent knows that a captivating image can help sell a property. This is where CGI visualisation becomes invaluable. Traditional photography often falls short, particularly for new builds or interior spaces that have yet to be completed. In these cases, property CGI offers an innovative solution. With that in mind, here are the top three reasons to incorporate property CGI into your marketing materials!
Transforming Property Marketing
Property development and real estate marketing have been transformed by the use of property CGI in architectural rendering. This technology allows property developers to showcase projects before construction begins, offering a highly realistic and detailed visualisation that captivates potential buyers. In property marketing, CGI provides a powerful tool for presenting off-plan properties, enabling developers to stand out in a competitive market. By integrating CGI into real estate marketing strategies, professionals can enhance their presentations, boost engagement, and drive sales, making it an essential component of modern property development.
More Than Traditional 2D Drawings
One of the main reasons why you should use property CGI for your project development is because it allows you to start the marketing process even before the first brick is laid. Also, sometimes it can be very hard to tell the difference between a CGI image and a real one. That being said, CGI comes with many more benefits than traditional 2D architectural drawings.
Cost-Efficient Solution
Although you may think that something that is as complicated as 3D CGIs would cost you a whole lot of money, that is actually not always the case. In fact, 3D visualisation is one of the most cost-efficient options that you could possibly choose. That being said, not only is 3D architectural visualisation a very cost-effective solution, but it is a very useful one as well!
Exceeding Your Clients’ Expectations
We all know that it is very important for anyone and everyone to do whatever they can to ensure that their clients leave with a smile on their face. However, that doesn’t mean that you should only focus on the most basic needs and requirements that your clients may have. What this means is that you always need to do your best to exceed your clients’ expectations, because if you don’t, somebody else will. And that is something that property CGI can help you with! Professional computer generated images allow you to present the property in its best light, and that is always good for business. It is a level of both professionalism and artistry that is sure to impress even the most demanding of clients.