When it comes to selling homes and buildings, there is absolutely no doubt that photo-realistic CGI visualisation is one of the most important parts of your marketing strategy. Apart from allowing you to create interest while the property is still under construction, CGI images can also help your potential buyers visualise what the final product will look like. Due to the fact that both hardware and software have gone through some big changes over the past couple of years, it is pretty safe to say that the potential of CGI images is bigger than it has ever been before. And now, here are some of the most important reasons as to why you should use CGI images as a part of your property marketing strategy!
CGI Images Are Better Than Traditional Photography
When it comes to traditional photography, there are many different factors that you need to think about if you want to take the perfect photo. This includes things like the time of day, lighting, angle, point of view, and more. Using computer generated images as a part of your property marketing strategy can eliminate all of these issues completely. It is also important to note that using CGI allows you to plan ahead of time and start selling earlier as you will not need to have finished property or high end photo accessories to have CGI images for the property project.
It Is Easier To Exceed Your Customers’ Expectations
It is no secret that the customers of today have some really high expectations when it comes to buying a new home. Many people want to know pretty much every single detail of their potential new homes, and that is almost impossible with traditional photography. That being said, by using CGI technology, you can show your customers exactly what their new homes will look like. This allows you to save both time and money.
Showing Off Your Quality
If a property developer decides not to share any CGI images of their project, then something is probably not going according to their plan. After all, why build a gorgeous-looking home and not showcase exactly what it is going to look like once it has been completely built? CGI technology allows you to show off the quality of your projects through computer-generated images. Your potential customers deserve to know what project you are currently working on.
A Big Improvement On 2D Drawings
As you probably already know, visualising a 3D space by looking at a 2D floor plan can be a pretty difficult thing to pull off. Even the most talented architects would most likely agree with this statement. And this is where the CGI technology comes into play! You need to embrace modern technology as soon as possible if you want to get ahead of your competition. Instead of using traditional 2D drawings, you should use CGI technology for your property marketing purposes.