Before we begin listing our reasons as to why you should use CGI for your property marketing purposes, we are first going to talk about what CGI actually stands for. CGI can be defined as Computer Generated Imagery, and what it does is replace a more traditional form of image production. What this means is that instead of using your camera to take photos of buildings, Interiors or furniture you use CGI’s instead. One thing that makes CGI’s so good is the fact that they are built-in virtual, realistic-looking environments, which means that they allow us to produce a high-quality image of something that doesn’t even exist in the real world. In other words, CGI’s allow us to create a representation of what we imagine to exist or plan to create in the future. That being said, as far as the CGI goes, the opportunities are pretty much endless.
So, why should you use CGI in property marketing? Every estate agent is aware of the fact that a great picture can really help sell a home. And this is CGI visualisation come into play! You see, there are many different reasons why traditional photography may not give you the result that you originally hoped for. This is especially the case when the property is a new build and does not yet exist or an interior space you want to visualise before any design decision needs to be approved. With this in mind, here are top three reasons why you should use CGI for your property marketing purposes!
Better Than Traditional 2D Drawings
One of the main reasons why you should use CGI for your property marketing purposes is because it allows you to start the marketing process even before the first brick is laid. Also, sometimes it can be very hard to tell the difference between a CGI image and a real one. That being said, CGI comes with much more benefits than traditional 2D architectural drawings.
Although you may think that something that is as complicated as 3D architectural visualization would probably cost you a whole lot of money, that is actually not always the case. In fact, 3D architectural visualization is one of the most cost-efficient options that you could possibly choose. That being said, not only is 3D architectural visualization a very cost-efficient solution, but it is a very useful one as well!
Exceeding Your Clients’ Expectations
We all know that it is very important for anyone and everyone to do whatever they can to ensure that their clients leave with a smile on their face. However, that doesn’t mean that you should only focus on the most basic needs and requirements that your clients may have. What this means is that you always need to do your best to exceed your clients’ expectations, because if you don’t, somebody else will. And that is something that CGI can help you with! CGI allows you to present the property in its best light, and that is always good for business. It is a level of both professionalism and artistry that is sure to impress even the most demanding of clients.